Skip to content


Miguel Martinez is the founder of Analyst Admin, a leading source of information and best practices for data practitioners. He is also a co-founder of Taglynx and Canary IQ, two data products focused on improving data integrity and data consumption.

Miguel began his career in analytics as an analyst in 2008. Since then, his career has taken him from reporting and analysis to implementations and data engineering. Currently, Miguel is Manager of Data Engineering for ViacomCBS where he oversees tracking systems for Web, Apps, OTT, and Smart TVs.

Miguel Martinez Portrait Medium

Connect with Miguel on Linkedin or the #measure Slack Workgroup

Topics Covered by Analyst Admin:

  • Adobe Analytics
  • Google Analytics
  • Tealium
  • Google Tag Manager
  • Adobe Launch & Dynamic Tag Management (DTM)
  • Google & Adobe API Data Extraction
  • Accelerated Mobile Pages (AMP)
  • JS / API / SDK Tracking
  • React Single Page Applications