The Adventurous Journey of an Adobe Analytics eVar
With all the talks about customer journeys and data storytelling, has anyone stopped to tell the story of an eVar? That’s my goal today, to walk you through the journey of an eVar. Let’s start by looking at a high-level…
Getting Started with the Adobe Analytics 2.0 API with Python
Curious about what you can do with the Adobe Analytics 2.0 API, but not sure where to start? Here’s a simple way to get started. This started project will create a JSON Web Token (JWT), then request an access token…
Adobe Analytics Data Feeds Demystified
What are Data Feeds? Data Feeds (formerly known as “Clickstream Data”) is a way to get atomic-level, batched data, out of Adobe Analytics. Businesses typically use Data Feeds for more complex analytical needs such as forecasting, clustering, machine learning, data…
Adobe Analytics Maintenance Pain Points
As a veteran Adobe Analytics Implementation Consultant, I have experienced over and over various pain points when tasked with maintaining an implementation. Sometimes the pain points are due to insufficient resource allocation and sometimes it’s due to simply not knowing…
Analyst Admin Introduces Datos, Code-Free Adobe Analytics APIs
Los Angeles, California – Miguel Martinez, founder of Analyst Admin, today announced Datos, an innovative way to use Adobe Analytics APIs without writing code. Datos brings the power of bulk actions and automation to the busy admin who doesn’t have…